Project Brief:
The Des Moines Arts Festival is one of the world’s most respected festivals hosting 180 of the nation’s top artists. The outdoor festival of arts and culture attracts more than 200,000 people each year to its downtown location in Iowa’s capital city. The festival is put together by a team of 5 full time staff, 5 full time interns, and many volunteers throughout the year. Our team was tasked with designing all of the festival collateral, signage, and merchandise.
Project Solution:
Focusing on the bold colors to keep the 2018 festival bright and cohesive, we wanted to stand out from the themes of past years. Through the festival program to the signage, the "burst" of color is evident everywhere you look. The audience can easily recognize the event from blocks away and have a lasting impression for years to come.
Signage and festival merchandise in collaboration with Kallie Beebe.
Banners and Signs:
